Ingi Erlingsson
CO-FOUNDER
Emmy-nominated creative entrepreneur. Founded award-winning animation studio Golden Wolf, acquired by Doodles. His work has reached over 10 billion impressions across YouTube and social media.
SYSTMS · CREATIVE AI LAB · LONDON
Aesthetics for
the AI era
Content · Bespoke systems · Model training · Agentic automation
VIRAL DISTRIBUTION
100M+ views.
40K+ model downloads.
STUDIO
SYSTMS is a London-based creative AI lab founded by Ingi Erlingsson (Emmy-nominated, founder of Golden Wolf — acquired by Doodles, previously CCO Doodles) and Armand Weeresinghe (formerly Nike Global Brand, Psyop).
Our mission: to shape the next era of creativity, with AI tools and systems built around artists and creative intent.
Since launching in late 2025, we've helped brands unlock their potential through AI, and empowered thousands of creatives with our open-source models, generating over 100M organic social views in the process.
PREVIOUS CLIENTS
THE FEED · @INGI.AI
Our lens
in motion.
FOLLOW @INGI.AI ↗
RELEASES
Releases.
04
04 / ACTIONOPEN-SOURCE · 2026
ACTION
Turn any subject into an action figure. Powered by Qwen Image Edit. 14K downloads on Huggingface. Featured as Huggingface Spaces of the Week.
Download on Huggingface ↗
FIGURE · TOY-BOXSYSTMS // ACTION
03
03 / FLWOPEN-SOURCE · 2026
FLW
Seamless, creative video transitions with LTX 2.3. Trending on Huggingface.
Download on Huggingface ↗
TRANSITION · 02SEAMLESS
02
02 / DOODLES · PRISM 1.0BRAND SYSTEM · 2025
PRISM 1.0
A custom brand AI system built for Doodles. Powers their marketing team's content production and a public platform for their community. 25K+ on-brand generations in the first 24 hours of launch.
Read the case study →01
01 / INFL8OPEN-SOURCE · 2025
INFL8
This model blew up the internet. Literally. Inflate anything with INFL8. 100M+ organic views. 25K+ downloads on Huggingface.
Download on Huggingface ↗
SUBJECT · FIG_07INFL8 · VIRAL
SPECTRUM OF ENGAGEMENT
We engage at any depth — from full production to delivering a system that you run.
MODE 1 / FULL PRODUCTION
We run the
whole thing.
SYSTMS uses its own tools to deliver a complete social media campaign. Client hands off creative entirely.
MODE 2 / HYBRID
We operate
alongside you.
We build the system and operate it alongside the client or their agency team.
MODE 3 / TOOL BUILD
You drive
the car.
We build a bespoke platform. Client uses it to create content forever. They own it, they run it.
TRY IT
Your world,
through our lens.
The best way to experience SYSTMS is to try it for yourself. Sign up below to access our interactive platform FLDS.
CURRENTLY INVITE-ONLY
Join the waitlist.
SUBJECT · SOURCE
FLDS · ACTION
⇆
GET IN TOUCH
Let's talk.
For brand projects, product partnerships, and everything in between.
GET IN TOUCH
ops@systms.ai
Email the studio →
OPS@SYSTMS.AI ↗LONDON, UK · 01PRESS: PRESS@SYSTMS.AI