SPECIMEN · FIG_01PRISM 1.0 · ON-BRAND
SYSTMS // RENDERLIVE · 1:1
SYSTMS / 2026 · CREATIVE STUDIO

Defining
aesthetics for
the AI era

BUILT BY PEOPLE WHO HAVE SHIPPED FOR
APPLEDISNEYNIKE EAFORTNITELEGO
THE THESIS

Unashamedly AI 100M+ views.
40K+ downloads.
Used by thousands of creators, artists, and studios to make things only they could imagine. Proud to watch what the community is building.

We build the lens. The world runs with it.

SUBJECT · DISPLACEDCOPY · FAILED
STUDIO (2)

AI broke creativity.
We're rebuilding it.

SYSTMS is a creative-led AI studio founded by Ingi Erlingsson and Armand Weeresinghe. From London, we engineer custom AI tools that put creative direction back at the centre. We make bespoke systems for the world's most ambitious brands, and open releases the global creative community builds with.

Ingi Erlingsson
CO-FOUNDER

Made INFL8 (100M+ views, cloned by every commercial AI platform within weeks). Built and sold Golden Wolf. Most recently CCO at Doodles, where the brand–AI gap became impossible to ignore. Emmy-nominated.

Armand Weeresinghe
CO-FOUNDER

Ran brand operations on Nike's biggest cultural partnerships — LEGO, EA Sports FC, Fortnite — at Nike Global Brand. Production at Psyop before that. Turns creative ambition into delivery a brand can actually scale.

THE FEED · @INGI.AI

Our lens
in motion.

FOLLOW @INGI.AI ↗
THE WORK (4)

Releases.

Each release is a creative capability with our direction trained in — focused, repeatable, on-brand.

04
04 / ACTIONOPEN RELEASE · 2026

ACTION

11K monthly downloads. HF Spaces of the Week. Top 12 of 500+ ComfyUI templates.

Download it on Hugging Face ↗
FIGURE · TOY-BOXSYSTMS // ACTION
03
03 / FLWOPEN RELEASE · 2026

FLW

Trending on HF. The block defining what AI-native video transitions look like. LTX 2.3 · IC LORA.

Download it on Hugging Face ↗
TRANSITION · 02SEAMLESS
02
02 / DOODLES · PRISM 1.0BRAND SYSTEM · 2025

PRISM 1.0

100% of Doodles' content runs through it. 25,000 on-brand images in 24 hours. Live in production.

Read the case study →
01
01 / INFL8OPEN RELEASE · 2025

INFL8

100M+ organic views. Adopted by creators, taught by ComfyUI to their community, used by businesses for their own marketing. The aesthetic that made AI feel new, not borrowed.

Download it on Hugging Face ↗
SUBJECT · FIG_07INFL8 · VIRAL INFL8 · UGC PIPELINE2025
SPECTRUM OF ENGAGEMENT

We engage at any depth — from full production to a system you run.

MODE 1 / FULL PRODUCTION

We run the
whole thing.

SYSTMS uses its own tools to deliver a complete social media campaign. Client hands off creative entirely.

MODE 2 / HYBRID

We operate
alongside you.

We build the system and operate it alongside the client or their agency team.

MODE 3 / TOOL BUILD

You drive
the car.

We build a bespoke platform. Client uses it to create content forever. They own it, they run it.

TRY IT

FLDS — our lens
in your hands.

Two live models, in your browser. Upload an asset, choose the lens, get a finished output in seconds. The fastest way to feel what we build, applied to your own work.

CURRENTLY INVITE-ONLY

Join the waitlist to be first to get access.

ACTION figure — FLDS output raw source
SUBJECT · SOURCE FLDS · ACTION
GET IN TOUCH

Tell us about
the brand.

Thirty minutes. No deck. We'll tell you what's possible, what we'd build, and what we wouldn't.

OPS@SYSTMS.AI ↗LONDON, UK · 01PRESS: PRESS@SYSTMS.AI